Fix Creative Newsletter 032

Revolutionize Your Brand Strategy: From VUI to City Branding in 2021!

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In the world of content and video production, what does the term "B-roll" refer to?

Answer at the bottom of the newsletter

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The Emotional Level of Design 

Master the art of typography animation and captivate your audience with engaging storytelling.


This course will teach you how to blend text and motion in After Effects to create compelling content that stands out in the digital world.


As a modern creative, it is essential to enhance your design skills with this tool and bring your words to life. Don't miss this opportunity to take your content to the next level.


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Emphasizes the crucial significance of voice user interface (VUI) in the digital era.


It strongly highlights how VUI is revolutionizing our interaction with technology and stresses the urgent need for businesses to adapt to this shift.


To remain relevant and competitive in the digital landscape, it is imperative to understand the impact of VUI on user experience.


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Creating a solid brand identity means everything working together smoothly.

This explains why all elements – from logo to website – must be consistent.

By following these tips and ensuring your brand is unified, you build trust and recognition with customers.

It's essential for business success in today's competitive market.


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Check out the online gallery showcasing luxurious city branding and visual identity work.



The vibrant designs evoke a sense of urban sophistication and elegance, making them perfect for trend-conscious entrepreneurs.



The collection demonstrates the power of branding in creating a distinctive identity for businesses. If you're looking for inspiration in modern design practices for urban markets, this gallery is a must-see.


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  • There is a delicate dance between scripting and improvisation in content and video production, much like the give and take of a conversation between two old friends.


  • The editing process in video production is akin to chiseling away excess stone to reveal a work of art hidden beneath, carefully crafted and refined over time.


  • One must possess a keen eye for detail and a deep understanding of storytelling in order to capture the essence of a moment on film, much like a poet carefully selecting each word to convey profound emotion.


"Nobody's going to read something that looks like a term paper. They're going to gravitate toward things that look like the way they talk."

B-roll refers to supplementary footage that is intercut with the main shot in filmmaking and television production.

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