What does the term "Call-to-Action" refer to in marketing?
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- CopyGeeks Newsletter 030
CopyGeeks Newsletter 030
Revolutionizing Content Creation & Copywriting in the Digital Age!
Answer at the bottom of the newsletter |
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"Good copy can't be written with tongue in cheek. The copy is not written to entertain. It's not written to win awards. It's written to sell." |
A Call-to-Action is a prompt on a website or advertisement that urges the viewer to take a specific action, such as signing up for a newsletter or making a purchase. |
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